
![Frame containing the logo design against light and dark backgrounds.](/static/work/headspace-logo-redesign/logos.png)

An early logo and brand redesign project, intended to invoke a feeling of calm and serenity in the viewer.

# Moodboard

![Moodboard containing several images referenced in the design of the project.](/static/work/headspace-logo-redesign/moodboard.png)


# Process

![Sketches made in the process of designing the logo.](/static/work/headspace-logo-redesign/sketches.png)
![Additional ideas illustrated as vector art.](/static/work/headspace-logo-redesign/round1.png)
![Final logo design board.](/static/work/headspace-logo-redesign/final.png)

# Attributions

*This project was created with Figma and Adobe Illustrator. The typeface used is Sofia Pro.*

Image credits, in left-to-right order presented on moodboard:
- [Aaron Burden](https://unsplash.com/@aaronburden) on Unsplash
- [Jay Castor](https://unsplash.com/@jayicastor) on Unsplash
- [Benjamin Child](https://unsplash.com/@bchild311) on Unsplash
- [Ian Stauffer](https://unsplash.com/@ianstauffer) on Unsplash
- [Jan Huber](https://unsplash.com/photos/4OhFZSAT3sw) on Unsplash
- [Michael Oxendine](https://unsplash.com/@oxendine_) on Unsplash
- All copyright for "The Hooga Shop" logo and trademark belongs to [The Hooga Shop](https://thehoogashop.com).
- All copyright for the original "Headspace" logo and trademark belongs to [Headspace, Inc](https://headspace.com).

See [Fair Use Statement](/doc/fair-use-statement) for more information about copyrighted content on this site.

An early logo and brand redesign project.

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Headspace Logo Redesign

Moodboard

Process

Attributions