
An early logo and brand redesign project, intended to invoke a feeling of calm and serenity in the viewer.
Moodboard

Process



Attributions
This project was created with Figma and Adobe Illustrator. The typeface used is Sofia Pro.
Image credits, in left-to-right order presented on moodboard:
- Aaron Burden on Unsplash
- Jay Castor on Unsplash
- Benjamin Child on Unsplash
- Ian Stauffer on Unsplash
- Jan Huber on Unsplash
- Michael Oxendine on Unsplash
- All copyright for "The Hooga Shop" logo and trademark belongs to The Hooga Shop.
- All copyright for the original "Headspace" logo and trademark belongs to Headspace, Inc.
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